starla
Punter
PJ Almighty
I'm gonna get dressed! for success!
Posts: 950
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Post by starla on Sept 2, 2005 11:07:23 GMT -5
from digital spy :
MTV has outlined plans to turn MTV Hits into a fully interactive channel.
The "all-new" MTV Hits will allow viewers to dictate the content, tone and look of the station.
The interactivity will be rooted in the MTV UK website, where viewers will sign up to join the community. There they will create their own "character", giving it a username, icon and favourite tracks.
The characters will then become active on the channel itself, introducing new tracks, relaying info or distributing viewer messages.
"We’ve already seen from our websites that community is becoming an increasingly important aspect of how people are relating to music, so we are really excited to be able to provide, in effect, a channel that the viewers can collectively control," said Matthew Kershaw, Head of Interactive at MTV Networks UK & Ireland.
"This is taking viewer power to a whole new level and we look forward to seeing how that shapes the channel going forward."
Future plans involve rollout of the functionality to mobile phones.
all very exciting. definetly refreshing news comming off he back of the awful M.O.R TOTP revamp.
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NumanumAnzej
Punter
Eurovision Fanatic!
Mogoce sem plan B...
Posts: 4,353
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Post by NumanumAnzej on Sept 4, 2005 6:34:21 GMT -5
Thank god someone (apart from us) still takes pop seriously. This does have the potential to become worryingly fanboy/girlish though. "pLAY MCFLI CS EVRY1 ELS IZ SHIT! I WANNA FUK DUGGY!"
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Post by FBCNL on Sept 19, 2005 17:50:43 GMT -5
Now, that does sound a lot like the Dutch TMF really.
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